Family Mission Statement

Before Bountiful Baby existed, I was a $1000/day consultant for many years at many Fortune 500 companies. These included Verizon, Wells Fargo, Florida Power & Light, Ford Motor Company, and many more. A consistent pattern I saw with these companies was a relentless corporate drive for wealth, status, and power. I saw many people get used and hurt through all of the corporate politics, and it reminded me a lot of the old TV show “Dallas” (by the way, who actually shot J.R.? I never got that far in the program).

I wanted something different. I wanted to create a place where people could feel like they were at home, and that they could feel protected from the barbs of the world. We are Christian, so I wanted it to be driven by Christian values. But how do you define those values in an actionable way? It is possible to take passages of the Bible out of context and find something that can be used to justify any behavior. And that obviously is not acceptable, and not particularly useful.

I also knew that I would miss the target. As our Korean Martial Arts Instructor (and close family friend) likes to quote from Mark 10:18: “And Jesus said unto him, Why callest thou me good? there is none good but one, that is, God”. In other words, we all fall short, and we will always fall short, and it is through the grace of God that He will accept us anyway, if we will do our part and accept him.

To define what we are, and what I wanted to teach our family, I struggled for a place to begin. What came to mind was when Jesus was asked about the greatest commandment (which we all have heard), but more importantly what he said next: “And the second is like unto it…”. In other words, He was putting the second commandment at the same level, with the same importance (at least, that is how I understand it). And what does he say? “Thou shalt love thy nieghbour as thyself. On these two commandments hang all the law and the prophets”.

In other words, the most important thing is to get along. To not discriminate (“For there is no respect of persons with God” Romans 2:11-16). To be tolerant of differences, and of differences of opinions and perspectives. To do good to them that hate you, and pray for them which despitefully use you (Matt. 5:44). Treat others as you would want them to treat you (Matthew 7:12). To be of one heart (Ezekiel 11:19). To be your brother’s keeper. To cooperate with others. To always assume good intent.

I thought for a long time about a “Family Mission Statement” that would be short, and yet convey the intent of all of this. The statement also needed to be agnostic to the various churches, and yet embrace them all. I eventually came up with this:

Family Mission Statement:

  1. We will defend and protect each person’s right to create “Value” for themselves, through the pursuit of their own dreams, and to the extent that they also allow others to do the same.
  2. We will encourage each person to create “Value” for society, not just for themselves, and to the extent that the intended recipients of that “Value” judges it to be valuable.

And this was our start.

Nevin Pratt

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